Notes from the studio.
Field notes, postmortems, and tactics from building real products. Written by the people who shipped the work.
- Sep 2025How to brief a studio without writing a 40-page document.
A short, opinionated guide to the questions worth answering before the first call.
For founders8 min - Aug 2025Why a redesign shouldn't mean starting over.
What to keep, what to throw out, and how to know the difference when refreshing your brand.
Brand12 min - Jul 2025Everything we wish you knew about launch day.
Three years of launches, condensed into the punch list every founder asks for too late.
Field notes6 min - Jun 2025Should your business actually build an app?
When a mobile app beats a website, when it doesn't, and how to tell before you spend.
Strategy10 min - May 2025The parts of your product nobody plans for.
Empty screens, error messages, slow days: the moments that quietly decide whether customers come back.
Design9 min